Being that my offices are a stones throw away from Philips Andover
(where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school)
and I drive through the campus every day, I can say they do wear
exactly this wardrobe.
I'm going to bet that the kids aren't necessarily the buyers in this
relationship. There's an entire network of supply chain to get to them.
However, without talking with the marketing manager, it would be hard
to decide what the biz goals for the site are.
Jared
On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
"But, as a showcase, the latency issue may be less than if someone
is trying to purchase a complete wardrobe as they get ready to head
off to Philips Exeter to meet with Buffy and Bif.
(I find it difficult to look at this site without thinking of this
video: http://www.youtube.com/watch?v=PTU2He2BIc0)"
You are partially right - to Ralph Lifschitz chagrin - prep school
kids don't wear ralph lauren - their target market is very very
different from the bif and buffy folks you see on that showcase site.
That said - I want to know what the goals are for the site. Knowing
their target audience, i very much doubt they are surfing from the
high school dorm room from their macbook up in exeter nh.
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