the best uniform I have seen yet was in Canterbury, UK maybe the choir school long robes! I know my mother took a scissors to our delightful green convent gymslips when the last of her 3 daughters graduated as she was sick of the look of them after 7 years!

__________________________
CatrĂ­ona Lohan-Conway
User Experience Architect
917 405 5127
[EMAIL PROTECTED]



On Aug 19, 2008, at 10:45 AM, Will Evans wrote:

No dress code at Exeter? I wish I had gone there:-)

On Tue, Aug 19, 2008 at 10:40 AM, Jared Spool <[EMAIL PROTECTED]> wrote:

Philips doesn't have a uniform. The kids seem to dress like they've just
walked out of central casting.

Jared


On Aug 19, 2008, at 8:56 AM, Will Evans wrote:

I was referring to the Brand - not to the style. When I went to school (a
long long time ago), brands weren't allowed - and the only logos students
could wear was the school one. No doubt the uniform is required.

On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <[EMAIL PROTECTED]> wrote: Being that my offices are a stones throw away from Philips Andover (where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive through the campus every day, I can say they do wear exactly this wardrobe.

I'm going to bet that the kids aren't necessarily the buyers in this
relationship. There's an entire network of supply chain to get to them.

However, without talking with the marketing manager, it would be hard to
decide what the biz goals for the site are.

Jared


On Aug 18, 2008, at 7:07 PM, Will Evans wrote:

"But, as a showcase, the latency issue may be less than if someone is trying to purchase a complete wardrobe as they get ready to head off to
Philips Exeter to meet with Buffy and Bif.

(I find it difficult to look at this site without thinking of this video:
http://www.youtube.com/watch?v=PTU2He2BIc0)"

You are partially right - to Ralph Lifschitz chagrin - prep school kids don't wear ralph lauren - their target market is very very different from
the bif and buffy folks you see on that showcase site.

That said - I want to know what the goals are for the site. Knowing their target audience, i very much doubt they are surfing from the high school
dorm room from their macbook up in exeter nh.


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"Where you innovate, how you innovate,
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--
~ will

"Where you innovate, how you innovate,
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Will Evans | User Experience Architect
tel: +1.617.281.128 | [EMAIL PROTECTED]
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
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