Jeff wrote:
>  The most recent high-profile example of a full-scale prototype is
>  probably the Apple Store, but lots of organizations experiment with
>  full-scale prototypes that shed light on their internal interactions.

I think they are refining design (rinse/repeat) rather than exploring.
I most cases, any kind of full scale prototyping is prohibitively
expensive and there are limits to how many times you can move stuff
around. Exploration is much cheaper with a scaled model. Even cheaper
are representational techniques.

Let's take one more look at what is being talked about here.
Jonas wrote:
>  - One is the ability to "sketch interaction" by experimenting in code (or
> hardware, for that matter). The point is that key qualities of interaction
> design are in the interactive behavior over time. If you want to design
> innovative interaction, you must be able to sketch your ideas in forms that
> you can actually play with to judge how they feel, in order to guide your
> further explorations. Wireframes, storyboards, video scenarios, etc. are no
> substitutes for experimental programming when it comes to designing
> innovative interaction

My position on this is slightly different. An ability to code is
important but not a 'must'. What's really important is an
'understanding' of the material. Requiring ability to code is a bit
like saying you must know rules of grammar to write moving poetry. You
don't.

We have found that (in our context) it is faster to 'explore' by
quickly sketching on whiteboards while talking through the
interaction. Sure, we could make a prototype. But that takes time.
Since, we know what is possible, the extra value that a prototype adds
is marginal.

>  David Weinberger describes a full-size, functioning Staples prototype store
>  in his book Everything is Miscellaneous.

I know something about that too. :-)

>  Depending on experience to acquire understanding isn't a limitation
>  of digital interactions. It's a limitation of being human.

Yes, as long as we acknowledge that the nature of that experience can
be diverse.

-Adamya Ashk
Director Usability
Staples E-commerce
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