Andy,

I think you're spot on and what you say about moving beyond the page totally resonates with the approach I'm trying to take on social interaction design. There are of course constraints on what can be done within a framed space, but you're right that present and future applications will require thinking "outside the box," so to speak. The interface will in some cases be a window onto a space, that space being a visual space, an information "space" (misnomer I think), may even be video/televisual.

In the case of social media, where user interaction is often communication, and is social, meaning that it is as much about how a user relates to other users as it is about how she relates to the screen, I use the concept of a "social interface." I break the screen into three modes: mirror, surface, and window, where the mirroring mode is involved when users see themselves reflected in the social "space," the surface is a filmic, print, web app or other representational design of content and activity, and the window mode is involved when users communicate directly to one another.

Ascribing modalities seems to liberate, at least for me, the screen constraints (including layout, nav, visual design) from the user's mode of interaction. As I see it, the user mode of interaction is very different when he's engaged in a self-reflective relation to his own profile (e.g. on facebook) than when he's viewing a friend's profile. In the former, the user reflects on his own self as presented back to him; in the latter he projects into the friend's profile and brings to it the history of their relationship. (The user "experience" of viewing that profile pag differs for a good friend vs a new friend). This stuff transcends what's on the page, so it's seemed to me that we need design language for the modality of the user's engagement -- what each user brings to the personal and social representations framed in the page.

Where you say action>reaction>interaction -- which is great -- I'd then add, for social media:

action>reflection
reaction>interaction
action>communication
communication>reciprocation

and so on. Not worked out, but the gist of it would be to formulate action systems for mediated social environments. I take a stab at this in some of my slideshare presentations http://www.slideshare.net/gravity7 (originals are at: http://gravity7.com/slides.html).

Actions in social systems are not limited to the interaction with what's on the screen -- social actions such as in facebook social games are better understood through the framing and handling of social interaction as covered by Erving Goffman, for example. Other communicative actions, which are those that solicit a response, again are governed by social convention, linguistics (questions vs promises vs gifts vs greetings etc etc), and so on.

It's immensely complicated but I think a three part framework for social interaction can be designed around a few insights provided by sociology and psychology:

self (self reflecting on self)
other (self interested in other, or paired)
relation (self interested in social action, requiring three + people)

which gives us:

monadic (one person)
dyadic (a pair)
triadic (a group)

This works out nicely too in that it's reflected in social network analysis, where networks are understood in terms of an individual node, a pair, and triads. The triad is significant in that it forms the basis of social, as opposed to inter-personal, interaction. Triads mean that if A, B, and C are in a relation, then an interaction between A+B affects C. You can build all of society on 1, 2, and 3. A group of 4 can be two pairs, or a triad and an isolate. And so on...

Social action then forms the basis of the interaction end of social interaction design; and screen modalities of mirror, surface, and window form the basis of the visual design.

Or something like that!

;-)

adrian





On Oct 29, 2008, at 4:49 PM, Andy Polaine wrote:

I suppose I'm thinking of the pure action>reaction>interaction of interactivity and interaction design when I think about trying to think beyond the page. It's often a case of moving beyond thinking of the screen (or browser window) as a framed space where things can be placed and more thinking of it as a window on a space where things can happen and that window can move over the space (as we're now seeing with things like the iPhone UI).






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