Regardless, I think my main and more important point is that activity
centered design feels soul-less to me. It's motivation as I've heard people describe it here and other places is discount UCD (getting to the point
quickly).

I would argue that UCD, as typically practiced, is soulless, too, as it focuses on tasks and goals, and thus has a reductive understanding of humans. UCD tends to treat people as robots whose goal is to maximize productivity, to relentlessly accomplish a goal.

One thing that reassures me is the increasing embrace of anthropological and sociological methods, which takes us beyond tasks and goals, and towards behavior, motivation, context and culture. This more holistic appreciation of people ought to provide insights that allow for superior products and services.

--peter
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