There is no suggestion here that you remove the ability to search products.

All of this can certainly be verified in user testing. Include variations of
only a search, primarily search with secondary categories, and then flip
them. No matter what is said on this board, proof comes from the user.

- david

On Sat, Feb 7, 2009 at 8:25 PM, Dennis Serras <[email protected]> wrote:

> The point of a category tree is to facilitate a very limited search
> based on an initial assumption or mental model. But you have to agree
> with that breakdown, and the manufacturer has to have the exact same
> definition, or you're actually driving the user away.
>
> Category have the *illusion* of usefulness when dealing with large
> sets. Imagine a Venn diagram with multiple fuzzy-bordered bubbles -
> which is what the real world is like. If an item is even 1% outside a
> bubble it won't show up in a category. Yet the user is forced to make
> an arbitrary distinction - is it a comedy or a drama or a family movie
> or a children's movie or an animated movie (all could apply to
> Finding Nemo). You pick the one that you think is most likely and
> hope that you're right. And if you're not? SOL. But if there's no
> categories? You skip the whole farce and go right for your OWN logic.
>
> Telling the manufacturers that there are no categories will at least
> make them put the categories in the keywords, so folk are no worse
> off, or, in my hope, they'll look at other likely ways a customer
> might find an item and put in more.
>
> Categories are fine for computer components. It stinks for books,
> movies, clothes, people, or anything else that doesn't have only one
> possible interpretation.
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=38306
>
>
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-- 
david grubman
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