It would seem to me that the problem w/ the discussion of "personas" is that we are talking about "Personas". Personas is AN example of how to communicate within specific cultural scenarios the analysis of research. The real point is DOING the research. I could do Models more like those espoused in Contextual Design instead of Personas and in some cases they may be more valuable, but what is true in both methodologies is the emphasis on RESEARCH.
This thread started b/c people were talking about the devaluing of Personas by clients. Well, yes, I could care less about a model as well. If you are selling Personas then it seems that that is your first mistake. Sell research and don't even tell people how you are going to model it. Maybe the research itself will tell you the appropriate way to model your analysis. Design Research is a design problem, which means it requires the elements of trusting where you are going to go, without knowing the destination all the time. Sell the value of research-- ALL research (not just user research). To do that you should have a collection of different model types across various case study contexts that your clients (don't choose from) can get a sense of the value as related to those case studies. -- dave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39645 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
