If you don't think personas are valuable, don't use them.  If you do, do.

They don't have to be universally valuable, and they will never be seen as
such.

Every professional has their own tools and techniques they swear by.  This
is OK.  The best pros are the ones who do good work with their tools and
adapt to the needs at hand.

Do what works for you and your team/stakeholders in the context of what
you're working on.  This is the only universal best practice.

-ambrose
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