On Mar 10, 2009, at 2:42 PM, James Page wrote:

We talk about the themes, and give examples using real people. The same way anthropologists have been doing it since Malinowski.

Which is exactly what real personas are, a representation of that real person and their real story. I can't speak for others, but ours are based on real people and use real stories from the field. The same as anthropologists.


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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