Excellent topic! Should the interface "control" behavior? I don't
think so. Should an interface "influence" behavior? Should we
introduce new interaction concepts? Standard consulting answer... it
depends. 

What are the goals behind a given site, application, or interaction?
What expectations will the people using the technology bring to the
interaction? Are there things they need to look at first? Are there
things they need to avoid? 

Designing an interface so certain desired behaviors are more likely
to occur and undesired behaviors are less likely is a fundamental
aspect of good interaction deign. 

I think the real answer to this question rests in out motives for
influencing behavior. What are we trying to do?

Imagine, if you will, a continuum. On the one end, we engineer the
interface to helping folks achieve their objectives in an enjoyable
and satisfying way.  On the other end, we cleverly organize the
interface so to manipulate our audience into doing something they
otherwise would not do (i.e. read through an endless list of FAQ's
instead of calling customer service)?   

So at what point on the continuum do we make the transition form
useful interactions which balance user needs against other competing
factors into selling our souls? I think that's a judgment call we
have to make with each project. 


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=41860


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