UID markets their latest approach as designing for persuasion, emotion and trust (PET). If you're successful at all three it's hard to go wrong. If you miss the first two, you're going to fail the business. If you miss the third, you're going to incur the wrath of the customer - whether it's sooner or later - either way, again, you fail the business by losing customer faith and therefore retention.
When I take on a project, business has to fulfill PET for me, too. If they can't persuade me of the value, with passion, or if it's downright snarky, I push back because it's not just bad design, it's bad business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=41860 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
