putting on my editor hat, aiming for concision, I might suggest: "An experience strategy describes the activities an organization must undertake to provide a coherent set of interactions uniquely suited to meet the goals of the organization and serve the needs of its constituents."
(this follows the same "experience = multiple interactions" formulation which may or may not hold up over time.) --x ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
