Hmm... to me, 'offering' has that duality: it could mean one instance or the consolidation of many.
I was thinking that a circular reference to 'experience' might not be too bad. But in the end, an experience resides within an individual. Through an experience strategy, we can make efforts to direct that experience towards something we'd like them to have with our organization, but can't control every part of it, much less provide or offer it to a person. So 'experience', at least on its own, probably won't work either. Why not just get rid of the parentheses: instead of '(product or service) offering', use 'product or service'? Or maybe even better: 'products and services', as an individual product or service doesn't often stand alone from each other with respect to a person's experience? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=42620 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
