Hmm... I'm not sure I agree that 'offering' implies a single instance - at least it doesn't for me. An interaction is a single instance; maybe even a single component of a single instance; the offering is much broader than that.
I'll throw that open: does anyone have a better term than 'offering' that would overcome any tacit implication of being a single instance of a product, service or system? Other than circular references to 'experience', obviously. Does 'offering' imply that (singularity) for you in the first place? Cheers Steve 2009/6/8 Jared Spool <[email protected]> > No. I guess I'm saying that an offering implies a single instance at a > single moment, like buying a coffee. > An experience is something that has (potentially) a long time span with (if > we're lucky) hundreds or thousands of offerings. > > It's clear that Apple's strategy of providing the Apple store helps make > the experience of being an iPod owner better. And it's clear that Apple's > focus on great design makes the iPod into a fashion statement. One *could* > look at these as part of the iPod offering, but I think it's something much > bigger. > > Jared > > > On Jun 7, 2009, at 9:18 PM, Steve Baty wrote: > > Jared, > > Are you OK with the notion of an offering? The (product or service) part > was put in there to give something specific by way of example, otherwise it > was feeling too vague. > > Steve > > 2009/6/8 Jared Spool <[email protected]> > >> >> On Jun 7, 2009, at 8:53 PM, Steve Baty wrote: >> >> "An experience strategy is that collection of activities that an >>> organization chooses to undertake to deliver a series of (positive, >>> exceptional) interactions which, when taken together, constitute an (product >>> or service) offering." >>> >>> We might also explicitly address Peter's criticisms by adding something >>> like: >>> "... incorporating a coherent experience vision, organizational >>> philosophy, and plan." >>> >>> Does that work better for people? >>> >> >> I think it works better. >> >> I'm still concerned about "...constitute an (product or service) >> offering." though. >> >> If you use a Joseph Pine-style definition (http://is.gd/SgJ3), you see an >> evolution of product -> service -> experience. Experience spans a single >> instantiation of product or service. Experience is the sum of all touchpoint >> interactions, across the lifetime of the relationship between the user and >> the organization. >> >> Not sure how you adjust your clause to move beyond a single instantiation. >> >> Jared >> > > > > -- > Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292 | E: > [email protected] | Twitter: docbaty | Skype: steve_baty | LinkedIn: > www.linkedin.com/in/stevebaty > > Director, IxDA - ixda.org > Editor: Johnny Holland - johnnyholland.org > Contributor: UXMatters - www.uxmatters.com > UX Australia: 26-28 August, http://uxaustralia.com.au > UX Book Club: http://uxbookclub.org/ - Read, discuss, connect. > Blog: http://meld.com.au/blog > > > -- Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292 | E: [email protected] | Twitter: docbaty | Skype: steve_baty | LinkedIn: www.linkedin.com/in/stevebaty Director, IxDA - ixda.org Editor: Johnny Holland - johnnyholland.org Contributor: UXMatters - www.uxmatters.com UX Australia: 26-28 August, http://uxaustralia.com.au UX Book Club: http://uxbookclub.org/ - Read, discuss, connect. Blog: http://meld.com.au/blog ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
