If you click the "personalized recommendations" link it takes you to
sign in. Why not make the "sign in" text a link instead? I have no
idea who did this or what their thinking was.
My only guess would be they might have information that more of their
audience behaves like I do... that is, I never sign in until I'm ready
to check out. I've never even noticed or thought about a sign in link
on Amazon until you pointed it out. I always browse first, then sign
in only when I think I actually need something, and the point I do
that is always at the start of the checkout process.
But it's speculation. Someone from Amazon would need to chime in.
--
Andrei Herasimchuk
Chief Design Officer, Involution Studios
innovating the digital world
e. [email protected]
c. +1 408 306 6422
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