I agree. The key problem for me is that Amazon is the only site where I have to click on "My Account" before signing in rather than after. Until I got used to that, I would look around the page for a sign in link, confused about whether or not I was authenticated.
Another problem I had, which came with knowing how cookies work, is that I wasn't sure whether changes to my shopping would be saved if I didn't hunt down that login form. (Of course Amazon wanted me to edit my cart without logging in at all, but took me a while to realize that. In addition, I expect and intend that websites will forget me when I close my browser.) I guess you have to think a certain way for this to be a problem, and it probably doesn't ultimately drive any customers away. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43262 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
