I've had the same problem with Amazon, and had to actually train myself to look for that other link when I have to sign in (which has been sometimes necessary, if, for example, i want to see a wish list, but am on an unfamiliar computer).
I don't buy the idea that users don't look for sign-in. I'd be more inclined to believe that sign-in has become a convention in itself that anyone who has used the web for any length of time is familiar with. Whether or not it conceptually makes sense to sign in first, I think users become trained to do things a certain way without thinking about it, and removing that functionality seems off-base. I am not arguing that sign-in shouldn't be seamlessly integrated into checkout as well, I just think that it doesn't make sense to remove it as a separate function. -eva On Tue, Jun 30, 2009 at 5:11 AM, Etienne <etienne.mauj...@gmail.com> wrote: > In fact, common users don't look for a "sign in"button, because > they don't think like experts. > > Their main goal is to actually do something on the site (like edit > their account settings for example) but they don't know if they > would have to sign in before doing it, and honestly, they don't > care. They look for the thing they want to do, and see if they have > to sign in. > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=43262 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... disc...@ixda.org > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
