Hello. Sign in to get personalized recommendations<http://www.amazon.com/gp/yourstore/ref=pd_irl_gw?ie=UTF8&signIn=1>.
Yes, that "looks like" noise (they might have quantified the impact in A/B tests, I assume foolishly). New customer? Start here<http://www.amazon.com/gp/flex/sign-out.html/ref=pd_irl_gw_r?ie=UTF8&path=%2Fgp%2Fyourstore&signIn=1&useRedirectOnSuccess=1&action=sign-out> . This could have been grouped with My Account link. Oleh Kovalchuke Interaction Design is design of time http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm On Tue, Jun 30, 2009 at 11:12 AM, Russell Wilson <[email protected]>wrote: > I think a big part of the problem is: > Hello. Sign in to get personalized > recommendations<http://www.amazon.com/gp/yourstore/ref=pd_irl_gw?ie=UTF8&signIn=1>. > New customer? Start > here<http://www.amazon.com/gp/flex/sign-out.html/ref=pd_irl_gw_r?ie=UTF8&path=%2Fgp%2Fyourstore&signIn=1&useRedirectOnSuccess=1&action=sign-out> > . > > The linking seems off (I expect "Sign in" to be a link) > > > > > > -------- > Russell Wilson > Vice President of Product Design, NetQoS > Blog: http://www.dexodesign.com > LinkedIn: http://www.linkedin.com/in/russwilson > > > On Tue, Jun 30, 2009 at 11:08 AM, Oleh Kovalchuke <[email protected] > > wrote: > >> It's "Your Account" link. The landing page shows all possible options >> upfront (including "Sign In" box). I think its clever, never had problems >> with that. >> >> Oleh Kovalchuke >> Interaction Design is design of time >> http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm >> >> >> On Tue, Jun 30, 2009 at 9:38 AM, Russell Wilson >> <[email protected]>wrote: >> >>> I always stumble when signing in to Amazon (I may be the only one, I >>> don't >>> know). >>> Does anyone have any background information on why they chose to break >>> with >>> convention (for signing in)? See my very small post on this -- >>> >>> http://www.dexodesign.com/2009/06/29/where-is-the-sign-in-on-amazon-com/ >>> >>> >>> -------- >>> Russell Wilson >>> Vice President of Product Design, NetQoS >>> Blog: http://www.dexodesign.com >>> LinkedIn: http://www.linkedin.com/in/russwilson >>> ________________________________________________________________ >>> Welcome to the Interaction Design Association (IxDA)! >>> To post to this list ....... [email protected] >>> Unsubscribe ................ http://www.ixda.org/unsubscribe >>> List Guidelines ............ http://www.ixda.org/guidelines >>> List Help .................. http://www.ixda.org/help >>> >> >> > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
