I'm always signed in (at the most basic level of recognition) on
Amazon, so I had to check to see what the experience looks like if
you've signed out. There is an explicit sign-in link, though the
linked part of the sentence mentions personalized recommendations
rather than "sign in." It's at top center rather than top right,
which is a little unconventional, but it's still noticeable--and the
way it's phrased ("Sign in to get personalized recommendations")
calls out the main benefit of signing in if you're just browsing:
the recommendations. Otherwise, unless you're checking order status,
it seems to me that there's no obvious benefit to signing in until
you check out, so there's no particular need for a sign-in link.
If you are checking something to do with an order, payment, refund,
etc., clicking Your Account instead of Sign In seems natural enough.
The sign-in area on the main account page is clearly set off from the
rest of the page. In general, I like the fact that you aren't
prompted to sign in until you need to.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=43262
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