Essentially yes. My first thought always is to want to click "sign in". When I can't I look to see if I'm already signed in. When I realize I'm not, I look for a "sign in" link... and when I don't find that I click any of the links in order to "sign in"... Maybe I'm crazy... :-)
-------- Russell Wilson Vice President of Product Design, NetQoS Blog: http://www.dexodesign.com LinkedIn: http://www.linkedin.com/in/russwilson On Tue, Jun 30, 2009 at 10:58 AM, Scott McDaniel <sc...@scottopic.com>wrote: > Is the problem you're seeing (and I totally get) because Amazon spells > out "Sign In" prior to and apart from > the actions? > > > On Tue, Jun 30, 2009 at 11:40 AM, Russell Wilson<russ.wil...@gmail.com> > wrote: > > I'm guessing that "signing in" is an abstract step along the path to what > > the use really wants and they are attempting to bypass it. In other > words, > > as a user I never really want to "sign in" - what I want is to look at > past > > orders or see personalized recommendations. BUT, signing in is so much a > > part of popular convention that it is expected. Amazon's way may > > theoretically be better but it forces users to retrain themselves and > modify > > their behavior/thought process for Amazon's site versus other sites. > > -------- > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
