Thanks Brian.

To drill down further, does persuasion assume that the "core value"
of a product has already been identified? So if people are already
using the product, some form of persuasion has already occurred both
in and outside the product?

So if I know why I am using something in the first place persuasion
becomes easier after that point?

rgds,
Dan


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=43652


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