@Daniel: # Doesn't persuasion assume that people are persuaded to go to the product in the first place? # What makes that happen?
Well, yes the user needs to visit the site before they will be effected by any persuasion techniques you build into the site. However, getting new users to that site could be a matter of persuading existing users to engage new people. # What other factors that make up the success of a product? Keep in mind, the techniques for persuading people aren't limited to getting someone to buy a product. The focus is on getting people to take an action. That action could be to buy a product, but it could also be to donate to charity, fill out a survey, etc. # So yes we can persuade through the interface itself but what else do we need to do to increase people's chances of using something and letting other people know about how good it is? There are a host of techniques , if you want to learn more you should go to humanfactors.com (I think they listed around 80 of them). Some of them that I remember from one of their webcasts are: social validation cognitive convenience contrast momentum psychological reactance Brian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43652 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
