"Influence" and "coerce" are different in that coerce has the notion of force associated with its meaning. Advertising may influence but I don't think it coerces. Would you fall into submission so easily to a commercial? What is "maximum persuasion"? I think people are influenced as much as they allow. "Persuade" implies using an argument or reasoning, hopefully backed by fact, which is not necessarily "influence" or "coercion". There are usability issues with how words are being switched which confounds this discussion.
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