This reminds me of a talk I saw by Bill Buxton recently. He asked
attendees to sketch a PDA in 15 seconds, then do the same for its UI,
and lastly for it's interaction design. In the last case he said
something to the effect, "If there isn't some part of a person in
the sketch of the interaction, you fail."

There is a need to always personalize our designs, in that we
continually remember that these are systems being used by real people
like ourselves who have wants, needs, goals, demands, and
distractions. Personas, role play, user research and other tools help
keep us grounded in the human implications of our work. 

Empathy is a necessary trait for a designer.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=44045


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