I didn't mean to speak specifically to advertising, just to the notion that you definitely can influence a person's behavior, to the point of them taking an action they might not have done otherwise. Take the example of default opt-out for organ donation. I'm sure you've all heard of it where the organ donation rate went way up simply because the person was defaulted to opt-in on the form. Organ donation is a pretty big decision for some people, and yet they were "coerced", "manipulated", or whatever you want to call it because of the design of the form.
Adrian, in this case, the ethical concern is with the design of the form, isn't it? Would you consider it an "ethical violation"? In either case, the box being checked or not is going to influence the user. Brian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44045 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
