On 25 Aug 2009, at 19:18, Nick Gould wrote:
*As an aside, I think it's interesting that many of your arguments against eyetracking could also be leveled against clickstream analysis / clickmaps, etc... I am amazed at how willing clients are to believe that this data is meaningful on its own.
Yeah. I've had "discussions" with a few people recently about clickstream/heatmap results:
Them: "Look everybody's clicking here where Y is - we want them to do X. We should move X to Y's location" Me: "Erm.... maybe it's because they want X? Or the language talking about Y is wrong? Or..."
Them "Look - this person has been on the verge of clicking on this area for ages. Look at them wiggle the mouse around". Me "Did you ask them?" (turns out the person in question was stopping his over-eager laptop screen dimming kicking in while he read the text in the body of the document)
Then again - at least clicks are (usually) instances of somebody actually wanting to interact with something. They've been a great tool for helping demonstrate that bits of the interface that look "clickable" should actually do something useful (or not look like they should be clicked on.)
Cheers, Adrian -- http://quietstars.com - twitter.com/adrianh - delicious.com/adrianh ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
