On Aug 25, 2009, at 5:44 AM, Guy Redwood wrote:
That's why the in-depth understanding comes from using the eyetracking data in a retrospective review session with the users. When you play back eye tracking to the user, they tell you why they did things. We don't sit there looking at heatmaps, making things up.
No. You make things up first, then badger the user into admitting that's what they were thinking by showing them irrelevant eye tracking footage.
That's my opinion of retrospectives with eye tracking. (PEEP method and others. PEEP claims its innovative, but we were doing retrospectives with eye tracking in 1993.)
Don't get me wrong. Retrospectives are a fabulous tool and I love them. It's the introduction of the eye tracking data into the retrospective process that distorts it past meaning.
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