Todd said: "Yeah, it's impressive to see those heat maps. I love looking at them. But that's the only true value%u2014visual aesthetics. It doesn't really tell you anything about why anyone does anything."
Indeed. That's why the in-depth understanding comes from using the eyetracking data in a retrospective review session with the users. When you play back eye tracking to the user, they tell you why they did things. We don't sit there looking at heatmaps, making things up. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44684 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
