Hi Charles I'm sure other people will have different things to say, but I suspect that a couple of your points sound too good to be true, which could somewhat undermine the message.
- On UXD being "risk free" I'd probably argue that iterative prototyping and research can mitigate risk, reduce the chance of reaching market with an unappealing product, and reduce the chance that you may need to engage in costly redesigns because mistakes are caught at early stages. Though risks are reduced, they are not removed entirely. Everything has a certain degree of risk. For example, in a UXD process, there's a the chance that you spend too much money or time in the design process, and then get to market late. - On UXD being "inexpensive" In the long run, yes, but only after a increased upfront investment. In the short term, the design process will likely become more heavyweight, involving some form of iterative user research and design. If a company is used to dreaming up some requirements and then just building them, then moving to a UXD process is going to bring more immediate costs. Anyone else care to comment? Harry ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
