Hi Charles,
The approach of consolidating your "pitch" into one easy presentation is a
good start, but of course executives at large and small companies are rarely
swayed by one presentation or conversation or meeting.
As executive presentations go (having been through the gauntlet both as a
presenter and executive waaaay too many times), you probably want to:
* Write it backwards - put what you need at the top, and proof of its
value, move the supporting copy to the bottom or remove it
* Replace every sentence with an active phrase or brief "talking point" -
presentations should augment the discussion, not *be* the discussion.
* As Harry mentioned, seasoned executives have a finely honed sense of
smell for...er...hyperbole. Best not to claim any value proposition without
facts, case studies or hard numbers to back them up ("more effective" isn't
necessarily something UX delivers, in the broad sense - see the thread re:
usability testing as quality control)
I'm pretty sure you had one kind of CEO or executive in mind, so the pitch
would of course be quite different to a director at a Pharma company, whose
least worry is the competitive advantage of in-house apps for back-office
work. For example, I "sell" development cycle efficiency by assigning
nebulous UI work to a seasoned UX designer and focusing heavy-lifting
Model/Controller work to offshore groups - we gain about 50% more velocity
when my offshore folks don't have to wait a day for the color/position of a
button on XYZ page.
I like your thinking, and appreciate seeing how others would view this
difficult proposal for our industry.
Bryan Minihan
-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Charles
B. Kreitzberg
Sent: Monday, October 05, 2009 9:27 PM
To: [email protected]
Subject: [IxDA Discuss] Dear CEO:
Hi:
Recently there have been a number of threads about how to present the
argument for UX design to a company. In response I have put together the
following outline for a presentation. What improvements can you add?
<< snip >>
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