Hi Charles,
The goal of your consolidated presentation is a great idea, and would make for an awesome template. I've done similar presentation a few times, luckily for me most of the time a large part of the audience had already "drunk the cool aide" ;) Things I think you're absolutely correct on: "UX design starts at the top:" "UX design needs to be integrated into projects at the earliest possible stages." Things I find a little dubious, as others have noted - UX is easy to design or build, cheap, risk free, (or a panacea for stopping projects from failing). Some comments to your text: "With the right strategy it's straightforward to implement, inexpensive and risk-free." - Never happened for me. Complexity of project makes "straightforwardness, price and risk" go up exponentially when including UX in design VS just building the simplest instantiation. "UX design will increase profits by:" "o Reducing product development cost" - I have never experienced this "o Reducing support costs" - Can happen, also Support costs can spike until users understand new UI "o Reduce training costs" - See “support costs” above "o Making our customers happier and increasing market share" - UX can aide in this, but sometimes customers just like what they’re used to, good bad or indifferent. "UX design processes improve the communications and alignment between the development engineers and the business side." - There are lots of methodologies that improve this communication which have nothing to do with UX, (see virtually all Agile Development processes). -- Joseph Rich Rogan President UX/UI Inc. http://www.jrrogan.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
