David -

Interesting suggestion, but I have to warn you that to a lot of people
technology 'just is'. They haven't thought about their own experience of
it. I say this because I start some of my UCD courses (usually within
commercial organisations) asking people to name their most or least
favourite piece of technology. While some responses will be very quick
and enthusiastic, for others it is like pulling teeth. Maybe it's the
idea of having a favourite and in my case it just an ice-breaker, but I
was surprised by some of the responses at first.

Regards,

William Hudson
Syntagm Ltd
Design for Usability
UK 01235-522859
World +44-1235-522859
US Toll Free 1-866-SYNTAGM
mailto:[email protected]
http://www.syntagm.co.uk
skype:williamhudsonskype 

Syntagm is a limited company registered in England and Wales (1985).
Registered number: 1895345. Registered office: 10 Oxford Road, Abingdon
OX14 2DS.

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-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of
David Mulder
Sent: 07 October 2009 8:38 PM
To: [email protected]
Subject: Re: [IxDA Discuss] Dear CEO:

I like Tom's approach. Showing is almost always better than telling. If
I
had to give a presentation meant to pitch UX, I would UX the heck out of
that presentation. The brochure/cold-call feel doesn't come off right.

"What's the best experience you've ever had with a piece of technology?"
...
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