this very topic was an issue discussed on NPR radio this afternoon.  Between
reluctant phone answerers, semi-automated screening by phones and voice
mails, and now cell phones, what's a pollster to do?

Quit?  Add some extra % to the precision estimate?

Jay

Paul Bernhardt wrote:

> I'm wondering how the emergence of cell phones as the primary telephone
> for many households will affect polling. I checked in my stats classes
> and 2 of my 40 students have no land line, only a cell phone for their
> only and primary telephone.
>
> Cell phones are often on unique exchanges. Does Gallup use them also? Or,
> does Gallup still treat cells as 'business exchanges.'
>
> How will this omission affect polling accuracy as it increases?
> Currently, this phenomenon will tend to be concentrated among younger
> persons who are, as a group, less likely to vote. Therefore, for now, it
> probably has no real effect... but wait...
>
> Paul
> ..
> ..
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--
Jay Warner
Principal Scientist
Warner Consulting, Inc.
4444 North Green Bay Road
Racine, WI 53404-1216
USA

Ph: (262) 634-9100
FAX: (262) 681-1133
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The A2Q Method (tm) -- What do you want to improve today?




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