----- Original Message ----- 
From: "Willem-Jan Markerink" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Monday, August 25, 2003 12:39 AM
Subject: Re: EOS Canon Pricing Strategy


> On 24 Aug 2003 at 19:44, Chris Evans wrote:
> 
> > I am becoming increasingly concerned at the way Canon expect the rest
> > of the world to subsidise American consumers.
> > 
> > Taking the new EOS 300D as an example, the price in the USA is set at
> > 899 dollars. But they have also published the Japanese price as 120000
> > Yen, the European price as 1099 Euro, and the British price as 899
> > pounds. Converting these prices into dollars at the official exchange
> > rate shows that the Japanese consumer is paying the equivalent of 1019
> > dollars, the European consumer is paying the equivalent of 1202
> > dollars, while the British are expected to pay the equivalent of 1419
> > dollars!! Note to Canon: 1 dollar does NOT equal 1 pound, and if you
> > try to con us into paying inflated prices don't be surprised if
> > British consumers find it cheaper to fly to the USA to buy at their
> > subsidised prices!!  
> 
> First: 
> AFAIK Japan has a similar export-sponsoring system as Australia for 
> example....that way export is always cheaper, or at least it can be, 
> depending on local taxes, import & VAT.
> 
> That said it baffles me that the UK-industry hasn't been wiped out by 
> mail-order resellers from the rest of Europe, Germany in specific.
> It's not just Canon, *all* brands are more expensive in the UK, and 
> mail-order in the rest of the EU is a perfect way to get around that.
> (though German companies might be less inclined to sell to/deal with 
> English speaking customers than Dutch companies for example)

One would still have to pay VAT

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