On 2/19/07, Chuck Israels <[EMAIL PROTECTED]> wrote:

. There's  something about the way I (we?) see on a screen that encourages the
eye to skip over things.  Proofing on a hard copy is a normal part of
my workflow, and I still miss things - though not nearly as many.


I agree.

I didn't mention this in my initial post, but I do print out hard
copies. make corrections on that, enter them into the score, then
reprint and recheck. I've also noticed that layouts that look great on
the screen, when printed out, don't always look so great. That's
another advantage to printing and proofing.

A friend of mine at an ad agency mentioned that a supervisor lost
their job when an ad  with a typo was published in the New York Times.
While I htought that seemed a bit harsh, my friend suggested a mistake
like that that could kill an agency's reputation for good work. So,
for my part, I try to maintain the same attitude with my proofing, as
though my job depends on it.

Thanks for your help and advice, greatly appreciated.

Kim
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