The total value (market capitalization) of Yahoo has steadily declined over
the past several years. Maybe they could try something different, like
protecting their users' mailboxes and address books (while they deliver ads
to them).

Yahoo's fundamental business problem is that they've been losing eyeballs
and, thus, all important advertising revenue to other companies,
particularly to Google. That's been reflected in their loss of e-mail
users, too. If users can't trust Yahoo to keep their private information
private -- and they can't if they use Yahoo Mail's Web UI -- then users
will continue leaving Yahoo.

Fixing that security problem isn't going to solve all of Yahoo's business
problems. But it's a prerequisite. Some things you've just got to do simply
to keep the lights on, and that's one of them.

My views are my own, of course.

--------------------------------------------------------------------------------------------------------
Timothy Sipples
Resident Enterprise Architect (Based in Singapore)
E-Mail: timothy.sipp...@us.ibm.com
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