It's the same old story... Chasing the girl you want but can't impress while 
eschewing the one you have or could have...

Sent from my iPad

On Aug 21, 2012, at 11:45 PM, "Rob de Santos" <[email protected]> wrote:

> I saw this, too.  While I am wary of ever taking these sorts of 
> over-generalized
> pieces seriously, there is a kernel of truth here.  AM radio listening among
> those under 19 is in the low single digits and FM is only a few multiples
> better.  I just wrote a column for the November PopComm discussing the future 
> of
> AM radio in the US for just this reason.  
> 
> --
> -Rob de Santos
> 
> -----Original Message-----
> From: [email protected]
> [mailto:[email protected]] On Behalf Of Richard Cuff
> Sent: Tuesday, August 21, 2012 2:37 PM
> To: Internet radio discussion; Shortwave programming discussion
> Subject: [Internetradio] College Freshmen and Radio
> 
> So I come across this fluff news piece regarding the collegiate Class of 2016 
> as
> they begin their freshman year, and I found this one statement somewhat 
> telling:
> 
> "Digital everything has always been a part of their lives -- be it music, 
> movies
> or e-books.  Having grown up with MP3s and iPods, they seldom listen to music 
> on
> the car radio and pretty much have no use for radio at all."
> 
> So is it any wonder why broadcasters seeking younger audiences are eschewing
> good ol' radio, let alone shortwave??
> 
> http://www.wfmz.com/lifestyle/List-charts-today-s-college-freshman-culture/-/121
> 514/16206996/-/jbak4yz/-/index.html  
> 
> Richard Cuff / Allentown, PA  USA
> 
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