Heck, Rob, my experience with radio is that I want to HEAR things--wonderful things crafted by true professionals with a high regard for the medium and its virtues. I couldn't give a rat's behind about being heard (via radio at least) or hearing what "the great unwashed" have to say. If I want that all I have to do is go on some crummy social media site where ignorance is freely shared. :)
---- Rob de Santos <[email protected]> wrote: > I think it's clear that radio (at least in the US) has not done a good job of > marketing itself to younger listeners or given them reasons to listen. I also > think that the ability to participate and be part of the dialog is important > as > David's experience suggests. > > With the rapid movement of talk and sport formats from AM to FM in the US, it > does make you wonder if AM will be viable at all in the major markets a decade > from now. Clearly, young people still want to be "heard" but have had little > reason to see radio as a way to do that. That's very unlike the generation to > which most of us in this discussion belong. > -- > -Rob de Santos > > -----Original Message----- > From: David Goren [mailto:[email protected]] > Sent: Wednesday, August 22, 2012 11:37 AM > To: Internet radio discussion > Cc: [email protected] > Subject: Re: [Internetradio] College Freshmen and Radio > > I certainly have come across my share of young people who not only don't > listen > to radio, but they don't even understand what it is. When I mention I'm a > radio > producer and make a weekly program I only see a glimmer of understanding in > their eyes when I say: "It's sort of like a podcast." > > That said there's a burgeoning corps of young people interested in storming > the > gates of public radio...or public media as they call it. I've recently been > holding some intro to recording and production workshops. They've sold out > right > away my students are almost all under 30...and almost all lovely young women! > Where were they in my radio youth? They're all in love with Ira Glass. > > > > > > > > On Aug 22, 2012, at 7:40 AM, John Figliozzi wrote: > > > It's the same old story... Chasing the girl you want but can't impress while > eschewing the one you have or could have... > > > > Sent from my iPad > > > > On Aug 21, 2012, at 11:45 PM, "Rob de Santos" <[email protected]> wrote: > > > >> I saw this, too. While I am wary of ever taking these sorts of > >> over-generalized pieces seriously, there is a kernel of truth here. > >> AM radio listening among those under 19 is in the low single digits > >> and FM is only a few multiples better. I just wrote a column for the > >> November PopComm discussing the future of AM radio in the US for just this > reason. > >> > >> -- > >> -Rob de Santos > >> > >> -----Original Message----- > >> From: [email protected] > >> [mailto:[email protected]] On Behalf Of Richard > >> Cuff > >> Sent: Tuesday, August 21, 2012 2:37 PM > >> To: Internet radio discussion; Shortwave programming discussion > >> Subject: [Internetradio] College Freshmen and Radio > >> > >> So I come across this fluff news piece regarding the collegiate Class > >> of 2016 as they begin their freshman year, and I found this one statement > somewhat telling: > >> > >> "Digital everything has always been a part of their lives -- be it > >> music, movies or e-books. Having grown up with MP3s and iPods, they > >> seldom listen to music on the car radio and pretty much have no use for > >> radio > at all." > >> > >> So is it any wonder why broadcasters seeking younger audiences are > >> eschewing good ol' radio, let alone shortwave?? > >> > >> http://www.wfmz.com/lifestyle/List-charts-today-s-college-freshman-cu > >> lture/-/121 514/16206996/-/jbak4yz/-/index.html > >> > >> Richard Cuff / Allentown, PA USA > >> > >> _______________________________________________ > >> Internetradio mailing list > >> [email protected] > >> http://montreal.kotalampi.com/mailman/listinfo/internetradio > >> > >> To unsubscribe: Send an E-mail to > [email protected]?subject=unsubscribe, or visit the URL > shown above. > >> > >> > > > > _______________________________________________ > > Internetradio mailing list > > [email protected] > > http://montreal.kotalampi.com/mailman/listinfo/internetradio > > > > To unsubscribe: Send an E-mail to > [email protected]?subject=unsubscribe, or visit the URL > shown above. > > > > > > _______________________________________________ > Internetradio mailing list > [email protected] > http://montreal.kotalampi.com/mailman/listinfo/internetradio > > To unsubscribe: Send an E-mail to > [email protected]?subject=unsubscribe, or visit the URL > shown above. > > _______________________________________________ Internetradio mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/internetradio To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above.
