OK, fair point John. ;-) I guess I'd say that the two are tied together.
Great radio comes from those with a message to share, be it musical, political,
social, educational, whatever. In turn, great and loyal listeners are
generated when great content is there. Radio doesn't need to imitate Facebook
or Twitter though some in radio think so. It does need to engage listeners.
Radio is no longer the "cool tech" but it can engage listeners if they have a
reason to learn about it.
We can ask ourselves that question: what is on your local radio that gives you
any reason to be engaged today? Do you listen to local AM or FM for anything
other than weather and traffic reports?
Everyone on this list knows how to find the great content out there or can get
help here to do it. We're pro-active in that regard but most listeners aren't.
--
-Rob de Santos
-----Original Message-----
From: [email protected] [mailto:[email protected]]
Sent: Wednesday, August 22, 2012 4:29 PM
To: 'David Goren'; [email protected]; Internet radio discussion
Subject: Re: [Internetradio] College Freshmen and Radio
Heck, Rob, my experience with radio is that I want to HEAR things--wonderful
things crafted by true professionals with a high regard for the medium and its
virtues. I couldn't give a rat's behind about being heard (via radio at
least) or hearing what "the great unwashed" have to say. If I want that all I
have to do is go on some crummy social media site where ignorance is freely
shared. :)
---- Rob de Santos <[email protected]> wrote:
> I think it's clear that radio (at least in the US) has not done a good
> job of marketing itself to younger listeners or given them reasons to
> listen. I also think that the ability to participate and be part of
> the dialog is important as David's experience suggests.
>
> With the rapid movement of talk and sport formats from AM to FM in the
> US, it does make you wonder if AM will be viable at all in the major
> markets a decade from now. Clearly, young people still want to be
> "heard" but have had little reason to see radio as a way to do that.
> That's very unlike the generation to which most of us in this discussion
> belong.
> --
> -Rob de Santos
>
> -----Original Message-----
> From: David Goren [mailto:[email protected]]
> Sent: Wednesday, August 22, 2012 11:37 AM
> To: Internet radio discussion
> Cc: [email protected]
> Subject: Re: [Internetradio] College Freshmen and Radio
>
> I certainly have come across my share of young people who not only
> don't listen to radio, but they don't even understand what it is. When
> I mention I'm a radio producer and make a weekly program I only see a
> glimmer of understanding in their eyes when I say: "It's sort of like a
> podcast."
>
> That said there's a burgeoning corps of young people interested in
> storming the gates of public radio...or public media as they call it.
> I've recently been holding some intro to recording and production
> workshops. They've sold out right away my students are almost all under
> 30...and almost all lovely young women!
> Where were they in my radio youth? They're all in love with Ira Glass.
>
>
>
>
>
>
>
> On Aug 22, 2012, at 7:40 AM, John Figliozzi wrote:
>
> > It's the same old story... Chasing the girl you want but can't
> > impress while
> eschewing the one you have or could have...
> >
> > Sent from my iPad
> >
> > On Aug 21, 2012, at 11:45 PM, "Rob de Santos" <[email protected]> wrote:
> >
> >> I saw this, too. While I am wary of ever taking these sorts of
> >> over-generalized pieces seriously, there is a kernel of truth here.
> >> AM radio listening among those under 19 is in the low single digits
> >> and FM is only a few multiples better. I just wrote a column for
> >> the November PopComm discussing the future of AM radio in the US
> >> for just this
> reason.
> >>
> >> --
> >> -Rob de Santos
> >>
> >> -----Original Message-----
> >> From: [email protected]
> >> [mailto:[email protected]] On Behalf Of
> >> Richard Cuff
> >> Sent: Tuesday, August 21, 2012 2:37 PM
> >> To: Internet radio discussion; Shortwave programming discussion
> >> Subject: [Internetradio] College Freshmen and Radio
> >>
> >> So I come across this fluff news piece regarding the collegiate
> >> Class of 2016 as they begin their freshman year, and I found this
> >> one statement
> somewhat telling:
> >>
> >> "Digital everything has always been a part of their lives -- be it
> >> music, movies or e-books. Having grown up with MP3s and iPods,
> >> they seldom listen to music on the car radio and pretty much have
> >> no use for radio
> at all."
> >>
> >> So is it any wonder why broadcasters seeking younger audiences are
> >> eschewing good ol' radio, let alone shortwave??
> >>
> >> http://www.wfmz.com/lifestyle/List-charts-today-s-college-freshman-
> >> cu
> >> lture/-/121 514/16206996/-/jbak4yz/-/index.html
> >>
> >> Richard Cuff / Allentown, PA USA
> >>
> >> _______________________________________________
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> >>
> >>
> >
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