I see iBooks Author as 'just' a publishing tool, rather than an authoring tool. 
You pick the content from elsewhere, mash it together, set meta data, and hit 
the publish button.

There is a similar tool from Apple for publishing music to iTunes. You drop 
your original music source in to the tool, set your meta data, e.g. track name, 
genre, tell it the segment iTunes should use to preview the track, then you hit 
the publish button.

In the music case, Apple will review the track to ensure the content is 
acceptable, and that the meta data is reasonable, e.g. should have set the 
explicit flag, and [I haven't seen it] but I bet the EULA is similar to iBooks 
Author, and that you cannot use the tool to publish anywhere else. Yet I don't 
recall any music publisher complaining that by using this tool means they must 
give up any rights to their original content.


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