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On 2/17/10 21:35 , Alexey Zinger wrote:
> Karsten, there's a bit of difference between mass-consumed media
> and devices that do interactive communication and computing (mobile
> or otherwise).

There are also other differences. When people buy a decoder for e.g.
Sky, they are perfectly aware that they are buying a *service*, not an
*appliance*. In fact, Sky advertisement is about *contents*, not about
that shiny box that sits under the monitor (which is explicitly just a
mean to access those services). They are aware that they are picking a
specific set of contents, which - in any case - is not exclusive,
because it just adds the capability of receiving contents to their TV.
They can still receive all the free stuff that was available before;
they can even choose to buy another decoder from another publisher.
The correct scenario I was referring to would be an Apple made iTV,
that might be so appealing as an appliance (e.g. easy to use,
innovative way to interact with it, cool, etc...) and that,
incidentally, *exclusively* receives a specific set of contents. The
iPad could be not that far from this scenario - we have still to see
for what purposes people will use it.


- -- 
Fabrizio Giudici - Java Architect, Project Manager
Tidalwave s.a.s. - "We make Java work. Everywhere."
java.net/blog/fabriziogiudici - www.tidalwave.it/people
[email protected]
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