There is a twist, If Apple has done something that generates a story
(aka content) for the magazine, you bet they will use it without
charging Apple.  Even if it does feed back into the buzz of people
wanting Apple products.

Now, would they love to monetize the story as well?  I'm sure.  But
this is akin to the magazines charging theaters on a per attendee
basis for all movies that were advertised.  (Which isn't to say they
would dislike this idea...)

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