rtitmuss;259266 Wrote: 
> I can't really discuss part costs etc. but the DAC and accelerometer
> really don't add up to a large cost. Certainly adding a bigger touch
> screen would increase the cost even without the 'extraneous' parts.

I agree, touch screens are very pricey, but they also contribute to the
perceived value of a device for consumers. The smaller screen on the
controller and slightly cheap feeling scroll wheel, when compared to
the iTouch's really slick interface, makes the iTouch look a better
proposition.

The DAC and accelerometer may not add much component cost, but are they
contributing much in terms of value to the end user? Perhaps a few
people might use them, but I'm not sure we all would, but we all have
to pay for the additional R&D and design costs as well as the component
costs. I'm assuming that you had to consider, design and plan the
features, so it isn't just raw part costs. Even if it saved only a few
cents for each controller, that's a lot on the bottom line if you sell
a lot of them.

I also feel that there is a slight conflict of market direction within
the product. It has components to allow geeky developers like me to
create new features, yet seems to be targeting an audience that want a
fit and forget package - those that would have bought Sonos gear. So we
have something that tries to be easy to use, but confuses with no
obvious entry point for a beginner. I'm asked "how do I use this?"
rather than "This is cool, I can find all the songs I like!". 

Most people just want to listen to music and want a controller that
does just that. It's a consumer product sold as a package, so why is
there so much to fiddle with and set up? Why doesn't it just work out
of the box like the TV or DVD player? We may feel that's unreasonable
comment, but it's typical. Most people prefer simplicity and I thought
that's where this product could score. At the moment it feels unfocused
and overly complex. There are just too many options visible and the main
reason for buying it is often hard to find.

rtitmuss;259266 Wrote: 
> Interesting when discussing this with a friend a few days ago they much
> preferred the SBC for use in the home. They thought that an iTouch was
> much more likely to be missing (borrowed by his girl friend for
> example) when he needed it.So... he prefers it because it's less attractive 
> to his partner. Not
exactly a great marketing message! "Buy the controller, she'll hate
it!":-) Perhaps making it camouflage with  a belt clip would really
make sure no-one else used it!

Sadly, it reflects my own experience. My family would run off with an
iTouch, but they have steadfastly ignored the controller, even when
it's been explained what it's for. 

Their major complaints are; "there are all these menu options, where's
the music?" "How do I find this song?" "What's a player?"

It raises some good points for me. Why do I need to say which player to
use if I only have one? Why do I need to set it up at all? I understand
why I have to tell it which WiFi network to use, but surely it knows
where the player is, they came in the same box! I don't need to name it
unless I have more than one, so it suggests to me that set-up and menu
structure should be radically simplified for that use case, which is
likely to be a common one.

One final comment. Within my family and circle, the controller  gets
directly compared with the iPod/iTunes experience, not a Sonos or other
network player experience. So whilst the controller may be better than
obvious competitors, it's not a better experience with those players
that most people are familiar with, which is why my family grumble.


-- 
CardinalFang
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