Hi,

I'm not really a contributor to the JSecurity project yet (though I hope to
be in the future).  However, this thread has caught my attention, and so I
thought I'd give a couple of thoughts.

I have an interest, call it a hobby, in name related issues for software
projects, open source included.  So, though I don't speak from any official
background (I guess beyond a little professional), I would like to point out
a few things about the name Alcatraz.

First, as I believe has been mentioned, the term Alcatraz has been
associated with other software products already.  So, this is bad news with
regards to trademark related issues.  Just because its a geographic location
doesn't mean that it can't be trademarked.  Thus, likely these other
software products are going to have problems with any related use of the
term Alcatraz.

Second, the connotation for JSecurity implies that the product is used to
keep people out of the protected system.  This is what the term "security"
implies, right?  Alcatraz is a prison.  It was NOT meant to keep people out,
it was meant to keep people in.  The use is only quasi-related, and even
confusing, for a product with your feature set.  Alcatraz software would be
a better name for a product which keeps workstation/network users
constrained in their internet use, like a firewall, or a web proxy, for
example.  Or a child internet monitoring product.

Don't underestimate the importance of this point.  The name of a software
should ideally be somewhat self describing, especially when starting out. 
Until the name becomes a core brand, having a self describing name can make
a big difference.

Third, I don't think you can underestimate how important it is that people
can search the name of your product and find it through Google (and
friends).  Clearly the term Alcatraz has a huge number of unrelated hits,
and you would clearly be lost any search engine placement with the name. 
Much better to have a name for your software that is the only known
reference so that people can easily find you after having hear the name. 
This is why so many companies go crazy and conjure completely strange and
nonsensical product names.

Fourth, Alcatraz is a relatively difficult name to spell, which again
becomes problematic for the above search recognition reasons.  Alkitraz? 
Some people simply won't know how to spell it immediately (though this is a
minor point, admittedly).

Fifth, it seems like you're making preparations for something that you don't
even know to be a problem.  Yes, the Apache legal team should be consulted. 
However, it seems like jumping the gun to just start changing package names
with anticipation of a name change.  You would be crazy to start renaming
packages based on some unknown possibility that it has to happen in the
future.  What value does this add to the software?

Following the sigma-six and/or extreme programming world view, you shouldn't
be making any change to your software until the change is actually required
and value is added.  Do you have a pending lawsuit?  Has the Apache council
suggested the change?  Are you being blocked by the incubation process?  Why
even consider a change until it needs to be done.  Energy could be better
spent on other matters.

Yes, it's a trivial thing to refactor a project from Eclipse.  But, that's
only a very small part of the bigger issue.  Disruption, confusion, support,
search engine optimization, etc. are what needs to be thought about when
changing the name.

Further, what if you decide to change the name to Alcatraz, and then get
pressure from another software group?  Ouch, time to rename the project yet
again.

I think you all are better just letting this thing ride until something real
convicting suggests you need a change.  JSecurity is a great product name
which you should stick with until otherwise needed.  And, if that day comes,
Alcatraz is just simply the wrong name, in my humble opinion, for all the
reasons mentioned above.

Thanks,

Adam





Emmanuel Lecharny wrote:
> 
> Alan D. Cabrera wrote:
>>
>> On Nov 30, 2008, at 2:32 PM, Emmanuel Lecharny wrote:
>>
>>> Alan D. Cabrera wrote:
>>>>
>>>> On Nov 26, 2008, at 9:51 AM, Les Hazlewood wrote:
>>>>
>>>>> On Tue, Nov 25, 2008 at 6:01 PM, Emmanuel Lecharny 
>>>>> <[EMAIL PROTECTED]> wrote:
>>>>>
>>>>>> Post to [EMAIL PROTECTED], ask them, but give them the names we 
>>>>>> have googled
>>>>>> too.
>>>>>
>>>>> I think this needs to be vetted, so I'm happy to post to
>>>>> legal-discuss.  But, I can't easily find the thread with the googled
>>>>> names.  Could you please forward them on so I can post them to the
>>>>> legal team?
>>>>
>>>> Let me suggest this.  It seems to me that that alcatraz is the clear 
>>>> favorite, after jsecurity.  Let's start setting up the 1.0 packages 
>>>> to be alcatraz and when/if we get the go-ahead from legal and the 
>>>> Incubator PMC we can change the packages to be jsecurity.
>>> Well, I think then it's better to stick with JSecurity (because it's 
>>> already the name we use), ask to Legal, and move to alcatraz if 
>>> needed (or any other name).
>>>
>>> So the first step, IMHO, is to ask Legal about the Jsecurity name 
>>> (with all the infos we have already found about it), and also ask 
>>> them in the same mail if Alcatraz is ok or not (same here : add some 
>>> more infos related to this name, assuming that being a geographical 
>>> location, it should not be such a problem).
>>
>> Legal is not a clearing house for project names.  They can only give 
>> advice if there's a potential conflict, i.e. JSecurity.  So far as I 
>> can tell, there is none for alcatraz.
>>
>> What I'm worried about is that the vetting effort for the JSecurity 
>> name will have the same track record as the v0.9 release.  If we start 
>> with alcatraz then we have one less thing impeding our incubation 
>> process.
> Let's start with Alcratraz then, and we have quit some time to do some 
> vetting before 1.0 (hopefully when the project exits from incubator).
> 
> So my +1 for alcatraz and +1 for doing the renaming now.
> 
> 
> -- 
> --
> cordialement, regards,
> Emmanuel Lécharny
> www.iktek.com
> directory.apache.org
> 
> 
> 
> 

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