Rik, > We've spent c$800-900 for three year's running to develop SFD. That > bought three approx A5 size ads - two Saturday 'run of paper' (as near > to the front as overnight layout allows) and one Tuesday 'Technology' > placement. These were colour ads first time round, but now we have quite > plain black on white / line art style, due to increased charges.
That's a significant investment in advertising. I hate to sound all businesslike, but what was the return on that investment? I certainly don't see an investment of any amount that has been suggested as providing any significant return for CLUG. If you look at the takings for the October meeting for the last few years (the first meetings following SFD) they were very low. Maybe there is a return on that investment somewhere else that I don't know about, but so far, CLUG hasn't benefited from it. Maybe there is a better (and probably cheaper) way of getting the word out than advertising in the press. Hands up who takes any notice of the small adds in the Press. I know we are not in this for the money, but there must be better uses for this money than donating it to the Press. -- Later David Kirk
