On 15 January 2012 11:45,  <[email protected]> wrote:
> You are not paying a pip extra for
> quality, merely the cots of all the T & A and a tiny part for warranties.

I would add one more point here and stop, since I feel this one is
going the UIDAI way.

The extra cost of a big-brand product when compared with a less-known
brand of the same product is almost always the cost of the brand, and
not in any way related to any extra quality checks or stuff like that.
 Brands are costly to maintain, and that cost has to be recovered from
somewhere - and where better than the pocket of the hapless customer?

Also, in a lot of cases it is considered to be a valid strategy to
price a certain branded product much higher than the usual cost+margin
(and also artificially stifle supply) just to maintain the brand's
exclusivity and consequently value (Maybach cars, anyone?).

Binand
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