I have the Walgreens app and even in the Drive through it is beaming specials same when you walk through the door and in the isles. I have seen several of this products using Bluetooth. I am not sure I want each store tagging what I glance at in a store. I am sure someone will be tracking anytime I go near the ammo section of a sport store. For me I will be turning off the phone and putting in a Farida bag when I go to the store. NSA has nothing on the info the retailers already have on you.
Dr. James Priest PhD Fire Strategist & Researcher [email protected] On Oct 11, 2013, at 11:32 AM, John Robinson <[email protected]> wrote: > Folks, don't know how many of you are aware of the "iBeacon" Apple > incorporated into iOS7, it's really cool and going to revolutionize the way > we shop. To see it in action click on the link "Releasing This > Demonstration Video". Incorporating the paying for the product through the > iPhone will greatly enhance this process, which is what Passport is able to > do. I having used anything but my iPhone at a Starbucks for months, and I > can instantly reload using PayPal. Isn't all this amazing!! > > John > > > > > > With iBeacon, Apple is going to dump on NFC and embrace the internet of things > > > At WWDC in June, Apple quietly announced iBeacon, one of the more prominent > features of iOS 7. Craig Federighi, Apple’s senior vice president of Software > Engineering, mentioned nothing about about it in the keynote > > Nor did Apple say anything about it during the iPhone event Tuesday. But I’m > sure this is going to be a big deal, and startup companies like Estimote > agree, announcing its support for Apple’s technology Tuesday and releasing > this demonstration video. > > Why is that so? For a couple of reasons: it opens a door to new set of > applications such as indoor maps and in-store marketing, it makes the > internet of things a realty > > What is iBeacon? > > Using Bluetooth Low Energy(BLE), iBeacon opens up a new whole dimension by > creating a beacon around regions so your app can be alerted when users enter > them. Beacons are a small wireless sensors placed inside any physical space > that transmit data to your iPhone using Bluetooth Low Energy (also known as > Bluetooth 4.0 and Bluetooth Smart). > > For example, imagine you walk into a mall with an iPhone 5s (comes with iOS 7 > and iBeacon). You are approaching a Macy’s store, which means your iPhone is > entering into Macy’s iBeacon region. Essentially iBeacon can transmit > customized coupons or even walking directions to the aisle where a particular > item is located. It can prompt a customer with special promotions or a > personalized messages and recommendations based on their current location or > past history with the company. Smartphones that are in an iBeacon zone will > benefit from personalized microlocation-based notification and actions. > > In the age of context, iBeacon can provide the information you needed when it > is needed. > > For some time now, manufacturers and retailers have looked for the best ways > to leverage smartphones as part of the in-store shopping experience. > Experiments with QR codes and other programs have failed to yield the kind of > mass market adoption that was originally envisioned. > > So why should Apple’s recent entry into this field, iBeacon, be any > different? For starters, iBeacon leverages Bluetooth technology, comes > standard in Apple’s iOS 7 operating system, and is backward compatible down > to the iPhone 4. It requires nothing more than upgrading the phone’s > operating system. If you have an iPhone, you can simply choose to turn on > iBeacon, and you’re in business. > > For retailers, there is a cost, but it’s relatively minimal. Beacon > transmitters have a range of 50 meters (or 2,500 square meters) and you can > get three for $99. You can “light up” your store for, at most, a few hundred > dollars without replacing your existing hardware and point-of-sale systems. > What sets Apple’s approach apart from earlier efforts is that consumer > adoption is built in from day one. But that’s not even the most interesting > part—at least not from a retailer’s perspective. It’s what iBeacon can do to > enhance the shopper marketing experience. > > Let’s start with the basics. With iBeacon, retailers (and manufacturers) can > now provide detailed walking directions to the precise location in the store > where a product is located. Digital circulars, including coupons, can now be > transmitted—not to mention updated—in real time. And of course, as privacy > advocates will point out, you can track the real-time traffic patterns by > day, by minute, and by shopper profile. > > This is where things start to get interesting. Imagine having access to the > majority of your customers’ shopping patterns each and every time they enter > your store. What kinds of insights could you gleam from knowing how long your > customers hover in an aisle or over a particular product line before they > walk away or place an item in their shopping baskets? > > Let’s assume your customers have given you permission to link their loyalty > card to their mobile phone (in exchange for offers and a better in-store > experience). You now have their past shopping histories combined with > real-time proximity in the store. You know what they bought on the last > several visits, and you can begin to model, predictively, what each person is > likely looking to buy in that aisle today. Think of the digital equivalent of > “behavior targeting” meets in-store shopper marketing. When you start to > overlay simple third-party data, such as today’s weather, you can begin to > see entirely new patterns emerging and, in turn, direct your management team > to contract or expand inventory of individual products based on these > patterns. > > The winners will be the early adopting retailers who embrace iBeacon > technology while continuing to “test and learn” the best ways to enhance the > shopper marketing experience. > > _______________________________________________ > MacGroup mailing list > [email protected] > http://www.math.louisville.edu/mailman/listinfo/macgroup
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