On Oct 11, 2013, at 12:32 , John Robinson <[email protected]> wrote:

> Folks, don't know how many of you are aware of the "iBeacon" Apple 
> incorporated into iOS7, it's really cool and going to revolutionize the way 
> we shop.   

I vote uncool.

I can't wait for the day that stores have no prices listed, but quote different 
prices to different people based on hooking their phone to their purchasing 
history, browsing history, job history, and tweets.

It will enable things like Coke machines which can change prices at whim [1], 
or stores which change prices based on loyalty [2]. Of course, insurance and 
cable companies do this already, but now we will get to see it everywhere from 
Kmart to Nordstroms.

Bill 

[1] 
http://consumerist.com/2013/10/10/coca-cola-tests-vending-machine-that-changes-price-based-on-the-weather/


[2] 
http://consumerist.com/2013/10/11/does-united-airlines-set-higher-redemption-rates-for-customers-with-more-reward-miles/


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