The new business it going to be hiding your digital image and removing all the stupid stuff people put on face book. I was not kidding about turning my phone off and putting in a bag when I go to the mall.
Dr. James Priest PhD Fire Strategist & Researcher [email protected] On Oct 11, 2013, at 1:45 PM, John Robinson <[email protected]> wrote: > Your right about that James, we each will be compartmentalized by all those > that watch, retailera, insurance companies, government agencies....its our > new world. > > John > > > On Oct 11, 2013, at 1:50 PM, Dr. James Priest <[email protected]> > wrote: > >> I have the Walgreens app and even in the Drive through it is beaming >> specials same when you walk through the door and in the isles. I have seen >> several of this products using Bluetooth. I am not sure I want each store >> tagging what I glance at in a store. I am sure someone will be tracking >> anytime I go near the ammo section of a sport store. For me I will be >> turning off the phone and putting in a Farida bag when I go to the store. >> NSA has nothing on the info the retailers already have on you. >> >> >> Dr. James Priest PhD >> Fire Strategist & Researcher >> [email protected] >> >> >> >> >> >> >> >> >> >> >> On Oct 11, 2013, at 11:32 AM, John Robinson <[email protected]> wrote: >> >>> Folks, don't know how many of you are aware of the "iBeacon" Apple >>> incorporated into iOS7, it's really cool and going to revolutionize the way >>> we shop. To see it in action click on the link "Releasing This >>> Demonstration Video". Incorporating the paying for the product through >>> the iPhone will greatly enhance this process, which is what Passport is >>> able to do. I having used anything but my iPhone at a Starbucks for >>> months, and I can instantly reload using PayPal. Isn't all this amazing!! >>> >>> John >>> >>> >>> >>> >>> >>> With iBeacon, Apple is going to dump on NFC and embrace the internet of >>> things >>> >>> >>> At WWDC in June, Apple quietly announced iBeacon, one of the more prominent >>> features of iOS 7. Craig Federighi, Apple’s senior vice president of >>> Software Engineering, mentioned nothing about about it in the keynote >>> >>> Nor did Apple say anything about it during the iPhone event Tuesday. But >>> I’m sure this is going to be a big deal, and startup companies like >>> Estimote agree, announcing its support for Apple’s technology Tuesday and >>> releasing this demonstration video. >>> >>> Why is that so? For a couple of reasons: it opens a door to new set of >>> applications such as indoor maps and in-store marketing, it makes the >>> internet of things a realty >>> >>> What is iBeacon? >>> >>> Using Bluetooth Low Energy(BLE), iBeacon opens up a new whole dimension by >>> creating a beacon around regions so your app can be alerted when users >>> enter them. Beacons are a small wireless sensors placed inside any physical >>> space that transmit data to your iPhone using Bluetooth Low Energy (also >>> known as Bluetooth 4.0 and Bluetooth Smart). >>> >>> For example, imagine you walk into a mall with an iPhone 5s (comes with iOS >>> 7 and iBeacon). You are approaching a Macy’s store, which means your iPhone >>> is entering into Macy’s iBeacon region. Essentially iBeacon can transmit >>> customized coupons or even walking directions to the aisle where a >>> particular item is located. It can prompt a customer with special >>> promotions or a personalized messages and recommendations based on their >>> current location or past history with the company. Smartphones that are in >>> an iBeacon zone will benefit from personalized microlocation-based >>> notification and actions. >>> >>> In the age of context, iBeacon can provide the information you needed when >>> it is needed. >>> >>> For some time now, manufacturers and retailers have looked for the best >>> ways to leverage smartphones as part of the in-store shopping experience. >>> Experiments with QR codes and other programs have failed to yield the kind >>> of mass market adoption that was originally envisioned. >>> >>> So why should Apple’s recent entry into this field, iBeacon, be any >>> different? For starters, iBeacon leverages Bluetooth technology, comes >>> standard in Apple’s iOS 7 operating system, and is backward compatible down >>> to the iPhone 4. It requires nothing more than upgrading the phone’s >>> operating system. If you have an iPhone, you can simply choose to turn on >>> iBeacon, and you’re in business. >>> >>> For retailers, there is a cost, but it’s relatively minimal. Beacon >>> transmitters have a range of 50 meters (or 2,500 square meters) and you can >>> get three for $99. You can “light up” your store for, at most, a few >>> hundred dollars without replacing your existing hardware and point-of-sale >>> systems. >>> What sets Apple’s approach apart from earlier efforts is that consumer >>> adoption is built in from day one. But that’s not even the most interesting >>> part—at least not from a retailer’s perspective. It’s what iBeacon can do >>> to enhance the shopper marketing experience. >>> >>> Let’s start with the basics. With iBeacon, retailers (and manufacturers) >>> can now provide detailed walking directions to the precise location in the >>> store where a product is located. Digital circulars, including coupons, can >>> now be transmitted—not to mention updated—in real time. And of course, as >>> privacy advocates will point out, you can track the real-time traffic >>> patterns by day, by minute, and by shopper profile. >>> >>> This is where things start to get interesting. Imagine having access to the >>> majority of your customers’ shopping patterns each and every time they >>> enter your store. What kinds of insights could you gleam from knowing how >>> long your customers hover in an aisle or over a particular product line >>> before they walk away or place an item in their shopping baskets? >>> >>> Let’s assume your customers have given you permission to link their loyalty >>> card to their mobile phone (in exchange for offers and a better in-store >>> experience). You now have their past shopping histories combined with >>> real-time proximity in the store. You know what they bought on the last >>> several visits, and you can begin to model, predictively, what each person >>> is likely looking to buy in that aisle today. Think of the digital >>> equivalent of “behavior targeting” meets in-store shopper marketing. When >>> you start to overlay simple third-party data, such as today’s weather, you >>> can begin to see entirely new patterns emerging and, in turn, direct your >>> management team to contract or expand inventory of individual products >>> based on these patterns. >>> >>> The winners will be the early adopting retailers who embrace iBeacon >>> technology while continuing to “test and learn” the best ways to enhance >>> the shopper marketing experience. >>> >>> _______________________________________________ >>> MacGroup mailing list >>> [email protected] >>> http://www.math.louisville.edu/mailman/listinfo/macgroup >> >> >> _______________________________________________ >> MacGroup mailing list >> [email protected] >> http://www.math.louisville.edu/mailman/listinfo/macgroup > > > _______________________________________________ > MacGroup mailing list > [email protected] > http://www.math.louisville.edu/mailman/listinfo/macgroup
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