Your right about that James, we each will be compartmentalized by all those that watch, retailera, insurance companies, government agencies....its our new world.
John On Oct 11, 2013, at 1:50 PM, Dr. James Priest <[email protected]> wrote: > I have the Walgreens app and even in the Drive through it is beaming specials > same when you walk through the door and in the isles. I have seen several of > this products using Bluetooth. I am not sure I want each store tagging what > I glance at in a store. I am sure someone will be tracking anytime I go near > the ammo section of a sport store. For me I will be turning off the phone > and putting in a Farida bag when I go to the store. NSA has nothing on the > info the retailers already have on you. > > > Dr. James Priest PhD > Fire Strategist & Researcher > [email protected] > > > > > > > > > > > On Oct 11, 2013, at 11:32 AM, John Robinson <[email protected]> wrote: > >> Folks, don't know how many of you are aware of the "iBeacon" Apple >> incorporated into iOS7, it's really cool and going to revolutionize the way >> we shop. To see it in action click on the link "Releasing This >> Demonstration Video". Incorporating the paying for the product through the >> iPhone will greatly enhance this process, which is what Passport is able to >> do. I having used anything but my iPhone at a Starbucks for months, and I >> can instantly reload using PayPal. Isn't all this amazing!! >> >> John >> >> >> >> >> >> With iBeacon, Apple is going to dump on NFC and embrace the internet of >> things >> >> >> At WWDC in June, Apple quietly announced iBeacon, one of the more prominent >> features of iOS 7. Craig Federighi, Apple’s senior vice president of >> Software Engineering, mentioned nothing about about it in the keynote >> >> Nor did Apple say anything about it during the iPhone event Tuesday. But I’m >> sure this is going to be a big deal, and startup companies like Estimote >> agree, announcing its support for Apple’s technology Tuesday and releasing >> this demonstration video. >> >> Why is that so? For a couple of reasons: it opens a door to new set of >> applications such as indoor maps and in-store marketing, it makes the >> internet of things a realty >> >> What is iBeacon? >> >> Using Bluetooth Low Energy(BLE), iBeacon opens up a new whole dimension by >> creating a beacon around regions so your app can be alerted when users enter >> them. Beacons are a small wireless sensors placed inside any physical space >> that transmit data to your iPhone using Bluetooth Low Energy (also known as >> Bluetooth 4.0 and Bluetooth Smart). >> >> For example, imagine you walk into a mall with an iPhone 5s (comes with iOS >> 7 and iBeacon). You are approaching a Macy’s store, which means your iPhone >> is entering into Macy’s iBeacon region. Essentially iBeacon can transmit >> customized coupons or even walking directions to the aisle where a >> particular item is located. It can prompt a customer with special promotions >> or a personalized messages and recommendations based on their current >> location or past history with the company. Smartphones that are in an >> iBeacon zone will benefit from personalized microlocation-based notification >> and actions. >> >> In the age of context, iBeacon can provide the information you needed when >> it is needed. >> >> For some time now, manufacturers and retailers have looked for the best ways >> to leverage smartphones as part of the in-store shopping experience. >> Experiments with QR codes and other programs have failed to yield the kind >> of mass market adoption that was originally envisioned. >> >> So why should Apple’s recent entry into this field, iBeacon, be any >> different? For starters, iBeacon leverages Bluetooth technology, comes >> standard in Apple’s iOS 7 operating system, and is backward compatible down >> to the iPhone 4. It requires nothing more than upgrading the phone’s >> operating system. If you have an iPhone, you can simply choose to turn on >> iBeacon, and you’re in business. >> >> For retailers, there is a cost, but it’s relatively minimal. Beacon >> transmitters have a range of 50 meters (or 2,500 square meters) and you can >> get three for $99. You can “light up” your store for, at most, a few hundred >> dollars without replacing your existing hardware and point-of-sale systems. >> What sets Apple’s approach apart from earlier efforts is that consumer >> adoption is built in from day one. But that’s not even the most interesting >> part—at least not from a retailer’s perspective. It’s what iBeacon can do to >> enhance the shopper marketing experience. >> >> Let’s start with the basics. With iBeacon, retailers (and manufacturers) can >> now provide detailed walking directions to the precise location in the store >> where a product is located. Digital circulars, including coupons, can now be >> transmitted—not to mention updated—in real time. And of course, as privacy >> advocates will point out, you can track the real-time traffic patterns by >> day, by minute, and by shopper profile. >> >> This is where things start to get interesting. Imagine having access to the >> majority of your customers’ shopping patterns each and every time they enter >> your store. What kinds of insights could you gleam from knowing how long >> your customers hover in an aisle or over a particular product line before >> they walk away or place an item in their shopping baskets? >> >> Let’s assume your customers have given you permission to link their loyalty >> card to their mobile phone (in exchange for offers and a better in-store >> experience). You now have their past shopping histories combined with >> real-time proximity in the store. You know what they bought on the last >> several visits, and you can begin to model, predictively, what each person >> is likely looking to buy in that aisle today. Think of the digital >> equivalent of “behavior targeting” meets in-store shopper marketing. When >> you start to overlay simple third-party data, such as today’s weather, you >> can begin to see entirely new patterns emerging and, in turn, direct your >> management team to contract or expand inventory of individual products based >> on these patterns. >> >> The winners will be the early adopting retailers who embrace iBeacon >> technology while continuing to “test and learn” the best ways to enhance the >> shopper marketing experience. >> >> _______________________________________________ >> MacGroup mailing list >> [email protected] >> http://www.math.louisville.edu/mailman/listinfo/macgroup > > > _______________________________________________ > MacGroup mailing list > [email protected] > http://www.math.louisville.edu/mailman/listinfo/macgroup
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